Some Facts about Every Door Direct Mail

One of the effective ways to advertise in a targeted local community is direct mail. However, there was a time when some marketing experts thought it became cost inefficient because of the complex process involving it and the high cost of sending, producing and preparing mailers. This contention is proven wrong though when a program was introduced by the United States Postal Service called the Every Door Direct Mail.

This program involves the designing, printing, and the delivery of powerful marketing collaterals at a lesser cost to your targeted market. And the nice thing is any business, small or large, can do this procedure. The program offers you a simple way to choose and how to deliver advertising materials. It has a step-by-step guidance program on how to start a marketing campaign, easy enough for a first timer. As stated, the costs involved with the EDDM program are very affordable and it can go as low asa $0.29 per home that includes the professional designing, printing, folding and distribution. Practically all aspects have low cost for marketing campaigns while giving you an easier process.

A tool is recently added called the U-Select or home targeting that allows you to customize and initiate an online direct mail campaign no longer than ten minutes. You can hand-pick delivery areas via online, by a simple pointing and clicking on the postal routes or localities where you wish to send your offers. In other words, direct mail has just gotten cheaper, faster, easier and better.

The small businesses that would profit from the EDDM Postcards program are restaurants, lawyers, contractors, realtors, doctors, retail businesses, car dealerships, salons and other home services. It is interesting to note that millions of advertisements are delivered to homes using this new powerful solution.

Know that EDDM is a do-it-yourself program that you should consider in promoting your business. Small and medium-sized firms that need to spend only for affordable but highly visible method of advertising to their targeted market can benefit any given local community. You can easily get started with this program is by searching online for a direct mail printing company, enter your business address and zip code, and you will be shown of a map that will display all the postal routes where you will target to market. You will be shown an instant count of the number of households in your target market and thus will give you an idea on how many flyers you need to order.